Martin Sorrell no negócio da completa anarquia


“I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone. Look at Wikileaks: you have to approach everything you write on the basis it’s going to be on the front page of the newspaper.” Estão aqui publicadas esta e outras reflexões de Martin Sorrell, presidente de WPP, o maior grupo mundial de Marketing Communications.


Tell us a joke… "True story: the new global CEO of a major agency, visiting his Amsterdam company for the first time and anxious to establish his cosmopolitan credentials, begins his address by saying how delighted he is to be with them all in Benelux".

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